BANGALORE, JULY 10 2025: Wednesday late evening saw the members of The Bangalore Ring gather for a unique online session: a special masterclass by Roy Zaltsman, the Israeli mentalist, on using WhatsApp for business promotion. The members were all the more excited as they had invited their magician friends from all across the country to join this unique and useful session.

Roy began by welcoming the 70+ magicians that had enthusiastically joined this online seminar, hosted jointly by The Bangalore Ring and Magic Mania. A couple of our members, Samir Patel and Bhupesh Dave, were present with Roy in Baroda, offering hospitality and support as he ZOOM’ed his way to our laptops, tablets, and smartphones.

The session was well-planned and well-conducted, taking into account that the attendees, while all magicians, were quite diverse in their expertise and usage of WhatsApp, the world’s most popular social messenger. On one side of the spectrum, were those that only used it as a way to read messages posted by others in groups that they found themselves added in, while on the other side were the tech-savvy, power-users who may be knew all there is to know of it. Roy, like the good stage performer he is, had something for everybody and spoke of everything from the WHYs to the HOWs, in an engaging, interesting manner.

Roy explained the basics, differentiated the Personal and the Business app, explained the pros and cons, introduced some of the new features of WhatsApp, and even taught some text and message formatting tips. He introduced and helped understand the difference between the personal messaging, groups, communities and channels, and explained the advantages of using each. He also shared many little-known but powerful tools and techniques that could leverage one’s usage of the platform immensely, and provided a quick way for anybody listening to turn power-users overnight!

Roy Zaltsman, who is the Founder and CEO of WAAM-it, an Israeli tech company that builds social marketing software, introduced many powerful apps that his company had developed. Roy explained each of these in detail, and kindly provided complimentary access to some of these apps to our magicians in attendance. He also introduced some of the more advanced tools and software that his company has built, and offered them to anybody interested at a special discount.

The session was well-liked and well-received, with attendees from across the spectrum expressing happiness at the content shared, and being optimistic about being able to use the tips and tricks they learnt. I am hoping to adapt these learnings soon”. An online poll run on WhatsApp among our members after the session pegged the satisfaction rating at a very high 4.6 of 5.0!

Prakash Savkoor, a magician and former marketing executive himself, said, “it was a productive, fruitful and informative session. Clifford Parakh, a retired naval officer and magician based in Goa, added that he had “learned a lot from this workshop”.

Magic Balu aka Balasubramanian Chandran, who runs TMN – The Magicians Network, one of the largest and most active WhatsApp communities in India, said, “Roy’s workshop was incredibly enlightening! The session explored advanced WhatsApp functionalities, AI tools for streamlining processes, and practical marketing techniques, all presented by a knowledgeable expert, definitely a valuable two-hour investment”. Balu went on to add, “WAAM – it’s the magic jam for your marketing fame”!

We at The Bangalore Ring look forward to hosting more such technical sessions, which can help our members in marketing and building their magic business.